(Lana Ayelet Shahar)


• Certified Coach
• Professional School teacher, Art Director
• Digital Media Expert, Branding Specialist with Publicity Services for Roller Owl, InvestmentPitch Media, GAP Canada, and others
• Published Author & Illustrator (“Curly Orli Goes To Vancouver BC Canada”)
• The Author of Freestyle Certification Program for Instructors
• Creator of the Roller Dance Owl Youth Association
• Product & manufacturer of Roller Owl Skates
• Runner-up in Women Slalom Battle, 3rd place in Quad Slalom Battle and 5th in Classic Slalom Battle at the US National Slalom Skating Championship 2015 in Lynnwood WA 
• Proud member of the Skagit Center Artistic Club (2017-2018), Skagit WA
• Diploma in Freestyle Category of Achievement Test #1 administered by the National Office of the RSA Roller Skating Association

Jones Shane


Welcome to Roller Owl, a Skating Company located in Vancouver BC, Canada

“Roller Dance Owl Productions LTD., a Skating & Productions Company in Vancouver BC, Canada 100% focused to skating and has been professionally teaching Skating Association since 2016. In addition to our roller/ inline skate & dance lessons, Camps, Showcase and Certification program for Instructors, we now design, manufacture and sell quality skates and goods world wide.” Lani Roller Owl

We sell the finest skating goods

Roller Owl Skates

Roller Owl Wheels

RollerBones Wheels

Roller Parts

We teach students of all ages and levels


Rhythmic Skate Dance

Roller Dance


Roller Dance Owl Skating Association website & Tickets: www.RollerDanceOwl.com

For coop and all kind of productions and publicity
call: 1.778.989.8844 or email : rollerowl@rollerowl.com

Our Brand Story

Lani (Lana Ayelet Shahar), the Roller Owl founder, started skating at the age of six in Riga, Latvia. The big puddle under the windows of the house where she lived would freeze in winter, and her father taught her how to skate. She loved it, and later she got roller skates for skating in seasons without snow. The roller skates were secured with straps on her shoes. Later, when Lani and her family lived in Israel, she became an inline skater and started partner skating. Dancing on roller skates became an important part of Lani’s life after she moved to Vancouver, Canada in 2008. Here, Lani returned to her favorite roller skating style: quads.

Roller Dance Owl (2016)
Driven by passion for skating with professional teacher’s experience background Lani founded Roller Dance Owl Skate School in Richmond BC, Canada.  Her skating method incorporates specialized techniques and transitions which allows students to learn skating and dancing using the upper body and following the beat to different genres of music. This method is suitable for all levels, from beginners to intermediate, and it can be practiced in small spaces, with later transferring of the acquired skills to any large space.  It was developed as a concept after years of living in Vancouver BC, Canada, the city where there were no roller skating rinks, driving every week across the border to learn and practice different roller skating styles in WA, United State.

Roller Dance Owl Productions LTD. (2019)
The Company has been incorporated since 2019. Being a mother and having her daughter in Roller Dance Owl skating classes, Lani focused on productions, professional stage performances and shows, supporting children fitness. Roller Dance Owls had an amazing time by travelling together and performing roller & fashion shows on the stages of British Columbia Canada and Washington USA.

Roller Dance Owl Productions LTD. (2022)
In 2022 the Corporation expanded. The Company is delighted to announce the appointment of Mr. Shane Jones. We welcome Mr. Jones to the Company, as Roller Owl skates packaging graphic designer.

Roller Owl (2022)
In 2022 big dreams came true and the Company starts to design, manufacture its own Roller Owl skates and wheels. As the Company is rapidly expanding, the name Roller Dance Owl Corp. (Skating Association: www.RollerDanceOwl.com) stretched into Roller Owl Skates & Productions Company: www.RollerOwl.com)

Roller Owl Team (Co-owners Lani and her daugther Naomi, and other two Certified Leaders Emi1 & Riri19) with their own brand Roller Owl Skates (Available in black-gold as well.

Lani Ayelet is wearing her own product Roller Owl Skates.

Stage Shows (GAP, Tommy Hilfiger & more see on YouTube):

Fashion Roller Dance Show

Roller & Dance for Bodybuilding Show

Media About Us: