Meet Lana: Founder & Visionary
• CEO
• Advertising Director,
• Professional School teacher, ESL (TESOL, TEFL) Canadian Tutor,
• Certified Coach, Slalom medalist.
More:
• Digital Media Expert, Branding Specialist with Publicity Services for Roller Owl, InvestmentPitch Media, GAP Canada, and others
• Published Author & Illustrator (“Curly Orli Goes To Vancouver BC Canada”)
• The Author of Freestyle Certification Program for Instructors
• Creator of the Roller Dance Owl Youth Association
• Producer & manufacturer of Roller Owl Skates
• Runner-up in Women Slalom Battle, 3rd place in Quad Slalom Battle and 5th in Classic Slalom Battle at the US National Slalom Skating Championship 2015 in Lynnwood WA
• Proud member of the Skagit Center Artistic Club (2017-2018), Skagit WA
• Diploma in Freestyle Category of Achievement Test #1 administered by the National Office of the RSA Roller Skating Association
Welcome to Roller Owl Boutique, a premier Skating and Educational Institution located in Vancouver & Richmond, BC, Canada!
Our Lessons: https://rollerowl.com/lessons/
Our Services
While we are rooted as a dedicated Skating Centre, our mission extends far beyond the rink. We are a comprehensive Academy offering specialized programs that empower individuals with unique skills in movement [Skating Classes and Instructor Courses], language, and creative arts. Call us at 1 778 989 8844 or email rollerowl@rollerowl.com for more detailed information.
About Lana: Founder & Visionary
At Roller Owl Academy, every program is driven by the passion, profound experience, and unique global perspective of our founder, Lana.
Lana’s journey is one of continuous evolution and dedication to learning. Hailing from Riga, Latvia, Lana’s early years were shaped by unique experiences, including summers at the famous Yuriy Gagarin camp in Jurmala – an upbringing that fostered a deep appreciation for diverse cultures and a pioneering spirit. Today, she shares this multicultural background and rich tapestry of experiences with students worldwide, both in-person and online.
With over 25 years of professional teaching experience, Lana built a significant foundation in her home country, having taught a wide array of subjects in schools 33 and 69 in Riga, including math and all general lessons around that time. This broad expertise speaks to her skill as an accomplished educator.
Initially, Lana’s passion for movement led her to excel in skating; she is a champion of slalom and known as a Championship Lady on Wheels in the USA. While she has now fulfilled her personal skating desires, her dedication to the sport remains through teaching. This pivotal transition has allowed her to dedicate herself to marketing assessments in schools and other requirements she achieved working across diverse sectors, including skating and mining companies.
This rich professional journey, coupled with her personal experience as a mom, inspired Lana’s creative pursuits. She is the proud author, illustrator, and graphic designer of “Curly Orli Goes To Vancouver BC” Book about Vancouver,” a heartwarming children’s book featuring her and her daughter’s travels around the city. As her child grows, Lana continues to invent new ideas, applying her unique skills to new ventures.
Lana’s drive to communicate with different communities is deeply rooted in her life. As a professional artist, her unique artistic vision has been recognized and featured in various publications, including Jewish and Russian newspapers in Vancouver and Tel Aviv (Vesti). She has also taught arts, designs, and English in Hebrew within a skating community center and at the Faculty of Art and Design in Tel Aviv, working as a professional educator for many years.
This dedication to continuous learning and sharing extends to her family: as a mother of a daughter who loves to skate and speaks four languages (with French from school), Lana ensures that Roller Owl Academy truly is a multilingual and multicultural school, offering a uniquely enriching environment rooted in real-world experience.
Movement & Fitness
- Skate Lessons (All Levels): Glide with confidence! Lana provides dynamic skate lessons that combine fun with essential techniques. Whether you’re a beginner or looking to refine your skills, we’ll help you confidently navigate on wheels.
- Formats: Group and semi-private sessions available.
- Academic classes for instructors all levels are open now.
- Exclusive Skate Rentals & Sales: Elevate your experience with our unique collection of used, real leather roller skates, inspired by famous movie styles. These are one-of-a-kind, offering superior comfort and quality with exceptional leather and wheels suitable for any skating facility.
- Rentals are $44 per night.
- We sell the finest skating goods available.
- Please note: All sales and rentals are cash and e-transfers only.
Language & Communication
- ESL (English as a Second Language) Programs: Master English with an experienced guide. Lana, a TESOL/TEFL certified (120 hours) ESL teacher, offers structured lessons to help students achieve fluency and confidence in English.
- Focus: Grammar, vocabulary, pronunciation, conversational skills.
- Formats: Tailored for individual or small group learning.
- Multilingual Support: Benefit from a rich linguistic environment. Lana is fluent in English, Latvian, Russian, and Hebrew, enabling her to connect and communicate effectively with a diverse range of students from various communities.
Arts & Creativity
- Neurographica Art Classes: Unlock your creativity and foster personal growth through this unique artistic method. As a certified Neurographica teacher, Lana guides participants in exploring self-discovery through art.
- Play Doh Classes: Engage your imagination and fine motor skills. As a professional art director, writer, producer, and graphic designer of her own children’s book, “Curly Orli Goes To Vancouver BC,” Lana leads fun and engaging classes that encourage artistic expression. Her background in arts and design ensures people can learn from a true professional with more to offer.
- Ideal for: Children and creative adults.
Our Growing Academy & How to Connect
Roller Owl Academy provides a supportive and engaging environment in Vancouver, BC. We’re proud to see our academy growing, continually expanding our programs to serve more individuals and communities across Richmond and broader BC. We offer programs online, ensuring accessibility and flexibility for our students.
Booking & Inquiries
To ensure you connect with the right specialist for your needs, please reach out using the following contact details:
- For Skate Lessons, Rentals & Sales:
- Call/Text Lana: 1-778-989-8844
- For Neurographica Classes:
- Call/Text Lana: 1-778-989-8844
- For ESL (English) Classes:
- Call/Text Lana: 1-778-989-8844
We look forward to helping you learn, grow, and create with Roller Owl Academy!
We sell the finest skating goods
Roller Parts in person (cash, E-transfer)
Used Skates in person (cash, E-transfer)
Roller Owl focuses on developing a Freestyle skate culture for kids and young adults but supports all ages who dare to learn skating. Roller Owl instructors teach students of all ages and levels:
Rhythmic and Slalom Skating Online, In person Classes
Instructors Online, In person Courses
For cooperations, productions and showcases please contact us:
Direct: 1.778.989.8844 , email : rollerowl@rollerowl.com
Our Brand Story
Lana Shahar, the Roller Owl founder and Roller Owl Brand owner, started skating at the age of six in Riga, Latvia. The big puddle under the windows of the house where she lived would freeze in winter, and her father taught her how to skate. She loved it, and later she got roller skates for skating in seasons without snow. The roller skates were secured with straps on her shoes. Later, when Lana and her family lived in Israel, she became an inline skater and started partner skating. Dancing on roller skates became an important part of Lana’s life after she moved to Vancouver, Canada in 2008. Here, Lana returned to her favourite roller skating style: quads.
“As the founder of Roller Owl Educational Centre, I’m passionate about empowering individuals through movement and creative learning. I offer skate lessons for all levels, combining fun and technique to help you confidently glide on wheels. Beyond the rink, I’m also a dedicated ESL teacher, guiding students to master English skills, and a certified Neurographica teacher, helping individuals unlock their creativity and personal growth through art. Whether you’re looking to learn a new skill, enhance your language abilities, or explore your artistic side, Roller Owl provides a supportive and engaging environment in Vancouver, BC, both in-person and online.”
(With Love and Dedication, Lana).
Roller Dance Owl (2016)
Driven by passion for skating with a professional teacher’s experience background Lana founded Roller Dance Owl Skate School in Richmond BC, Canada. Her skating method incorporates specialized techniques and transitions which allows students to learn skating and dancing using the upper body and following the beat to different genres of music. This method is suitable for all levels, from beginners to intermediate, and it can be practiced in small spaces, with later transferring of the acquired skills to any large space. It was developed as a concept after years of living in Vancouver BC, Canada, the city where there were no roller skating rinks, driving every week across the border to learn and practice different roller skating styles in WA, United State.
Roller Dance Owl Productions LTD. (2019)
The Company has been incorporated by Lana since 2019. Being a mother and having her daughter in Roller Dance Owl skating classes, Lana focused on productions, professional stage performances and shows, supporting children’s fitness. Roller Dance Owls had an amazing time by travelling together and performing roller & fashion shows on the stages of British Columbia Canada and Washington USA.
Roller Dance Owl Productions LTD. (2021-2022)
In 2022 the Corporation transformed into Skating Educational Centre in Sun Wah Centre, Chinatown Vancouver BC, Canada. Lana with her daughter Naomi completed to design their classic line of the Roller Owl™ roller skates.
Roller Owl (The Journey: 2022 and Beyond)
In 2022, big dreams became a reality. Roller Owl® expanded from a local skate school into a product manufacturer, launching our very own branded Roller Owl skates and wheels.
During this high-growth period, the Roller Owl Skate Academy became a hub for creativity, hosting massive skate art camps, school field trips, birthday parties, and global Zoom events. These years were defined by building a vibrant community on eight wheels.
The Evolution: Professional Expertise & Brand Leadership
Following a successful tenure focusing on her career as an Advertising & Digital Media Director, Lana has returned to lead Roller Owl® with a renewed vision.
By blending her high-level professional marketing and advertising skills with her passion for skating and arts, Lana is elevating the brand experience. Her priority is ensuring every customer receives premium, high-quality service, using her professional background to enhance the “Roller Owl Experience” and grow the brand’s reach.
On the picture: Roller Owl Team: Lana with the Certified Leaders (her daughter Naomi, Emi1 & Riri19) showing their own brand Roller Owl Skates in white color.
On the picture: Lana in Roller Owl Skates.
Stage Shows (GAP, Tommy Hilfiger & more watch on YouTube):
Media About Us:
Richmond roller skater helps locals – and Russians – stay cool this summer.
Link to the article: https://www.richmond-news.com/news/richmond-roller-skater-helps-locals-and-russians-stay-cool-this-summer-1.24183615
